Unique piece, handmade in Spain

I analyze the challenges of originality in an oversaturated world of rapid consumption, where large quantities are produced to obtain products at a low price.

Market Saturation in the Age of Mass Production

I like the culture of each town, but at the same time, I defend the culture of my town, Spain, because it is my identity. I care about the origin (Made in Spain), and I am committed to not being a country of intermediaries who look for low-cost products in other countries to obtain more profitability or sell at a lower price.

We create influenced by our culture, our experiences, our path we travel and Art has no borders. Therefore, I offer a product with its own identity, exclusivity, collectibility, which does not aspire to compete in costs, it is not an economic product, it takes a long time to complete as it is human work. I offer creation at the origin, which in this case is my beloved land: Spain, which I love madly.

Pieces made in Spain, designation of origin.

Overproduction of similar items makes it difficult for consumers to choose, and they end up choosing the cheapest or most popular, leaving aside originality and quality. This creates an unfavorable competitive environment for independent creators and local artisans.

Products manufactured in large quantities, although they may be cheaper, lack the authenticity and character offered by a handmade piece that tells a story and reflects the passion and effort of its creator, something that cannot be replicated by a mass production line.